man beauty

Why Men Increasingly Care About Beauty Treatments

More and more men are beginning to look for modern beauty treatments to suit them. Getting the right beard oil, building muscle tone and structure, and even going for facials are moving further up the list of many men’s priorities. Why is this phenomenon occurring? Here are some of the influences convincing men that looks matter.

Social Media Pressure

Snapchat, Instagram, and Facebook are all giving men more pressure to look good. They want to be able to take the best selfies, and look as good on camera as they imagine themselves in their minds. They want their posts to get lots of likes, and even to find admirers and followers who appreciate their looks. It’s not just about the ego game. Many men see others who look great on social media and wish to emulate them. It is more important to many to look good in pictures than to feel good while doing it.

Competing For Dates

The world of online dating has created an increasingly more looks-based relationship model. Apps like Tinder ask you to swipe right or left on someone based entirely on how they look. Without looking good, you simply can’t get a date in the first place to allow your personality to shine through. Many more men are choosing to go under the knife to fix aspects of their faces that they aren’t comfortable with in order to attract more women. Most would not think twice about cosmetic procedures such as fake tanning, waxing or shaving, eyebrow shaping, and so on.

Increased Advertising And Media

With more men-only magazines focusing on health, fitness, and success, it’s natural that men will compare themselves to the images they see on the page. Are they more muscular? More tanned? Do they have better bone structure or a fuller hairline? The increase of male-oriented advertising which focuses on looks has pushed more men to want to improve themselves. Think of underwear adverts for an example – in recent years they have become more explicit and more driven by ideas of success and beauty. Models tend to be famous, powerful, and good-looking men, such as Justin Bieber or Cristiano Ronaldo. In turn, this creates the thought process that looking just as good in your boxers or briefs could help you to become a successful and rich man like those idols.

Innate Desire To Be Desirable

Like women, men want to be desirable. This is an innate need which comes from our evolutionary imperative to mate and prolong the human race. We want people to want us, and we don’t have a choice in the matter. When women are spending more time on make-up, hair, and surgical procedures, it’s natural that men would also begin to do the same. The stakes are being raised, and everyone feels the need to keep up, no matter their gender. If it takes a face mask once a week and a massage now and then, it’s an easy price to pay for being more desirable.

The increase in men caring about beauty treatments is something that has been steadily growing, and is quite natural. Rather than being something to be concerned about, it’s something that you should embrace. You deserve to feel better in yourself, and if changing your outward appearance does that, then go full steam ahead.

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