Let’s talk about Small Business Saturday. I know you were expecting a Wellness Wednesday, but that will return next week.
This Saturday (November 30, 2013) is Small Business Saturday. According to the U.S. Small Business Administration, Small Business Saturday is a day to support and celebrate small businesses for all they do around our country.
Being a Small Business owner myself (You can read more about M-Powered Lifestyles here.) and having grown up in a small family business, it’s easy for me to understand the impact of consumers choosing to frequent small businesses over larger companies.
But why should you spend your hard-earned money at local businesses?
For every $100 spent at small locally owned businesses (including locally owned franchises), $68 stays in the community, while only $43 out of $100 spent at big box stores stays in the community. And there’s more:
- Small businesses tend to take care of their ‘regulars’. You may be able to receive perks such as a heads-up on future sales, special pricing for bulk orders, and service above and beyond what the shop is responsible for.
- When making purchases, you may be able to haggle on price (if done politely and quietly), or you may be able to receive things such as free delivery and removal with your purchase (as is the case with a local appliance/furniture store we’ve dealt with for years).
- Service: Small businesses want you to come back and care if you’re pleased with your purchase. They are willing to listen to your needs, and help you make a decision based on that. They don’t want you to have a bad experience or end up with a product you don’t really need. If you’re not pleased, chances are they’ll do what they can to make it right.
- Knowledge. Many small business owners and employees have worked in that business for years and are very knowledgeable about their services and products.
Here’s something else to think about: Small businesses don’t often receive the tax incentives that the big box stores receive which simply draw more money away from the local communities. In Illinois, school districts are funded through real estate tax revenues, which will be lower when large businesses are given tax breaks (property taxes usually).
I could go on and on about why you should frequent small business, but I don’t want to lecture.
Shop your small local businesses this Saturday (and any other time you can). You’ll be enriching your entire community in the process.
Have a Wonderful Thanksgiving!